Registering a domain name is the initial step in getting your business online. The domain name is a unique identity on the internet and allows people to find you fast and easily.
There are many aspects to take into account when selecting a 'good' domain name. Firstly, it must be applicable for yourself or your business. If domain name is not matching your business name or product/services you are offering as potential, visitors will have a hard time to search or remember it. The character length or word count of the name can also be a factor in a visitor memorizing it and therefore returning to the website.
The domain name itself can also be a factor in the increasingly important SEO (the process of tweaking the content and layout of a website in order for it to rank high in major search engines to get quality traffic to your website). If your business name contains keywords about your business then this is ideal. However, if your selected name does not give any clue to the products or services offered then it is often a good idea to contain an additional word in the domain name.