While off-page SEO might be helpful in improving traffic, it is on-page SEO that will make sure that the visitors stick around. Therefore, it comes before everything else, and, at times this might be all you need. On-page SEO is very effective in helping search engines identify what you do, hence, easily getting ranked on the first page. Here are some tips on-page SEO tips to help improve your organic traffic.
Title, Meta Description and Heading Tag
Your all page should have proper title tag, meta description tag & heading tag. These three are very important in On page SEO. Your pages should be properly titled, using your targeted keywords. Also, it might help if you naturally fix keywords in your title. Next, you need to ensure that each page has proper description. This helps to convince visitors that they do not have to waste time clicking on your home page just to go find the page they want. Thirdly, ensure that your pages are well formatted for readability. Here, be sure to include headings and subheadings. Also capture the attention of visitors using bold words, italics or underlined word. And, try to include captivating images, but remember to use them in such a way that they do not increase the loading time.
I cannot overemphasize on the importance of great content in increasing organic traffic. The quality of your content will determine whether your SEO efforts are successful or not. When writing content for your website, ensure that it is original. And, when I say original, I mean that you cannot even afford to post content that you had previously posted elsewhere. Also, ensure that your content is well-researched and that it contains helpful information to your audience.
Internal linking is a great on-page SEO strategy. It is helpful for visitors who visit your website as it makes navigation easier. Additionally, it helps increase the amount of time that visitors take on your site. How you ask? By inserting links in your texts, visitors will consider visiting them and check out what they have to offer. However, if you are to leave texts without internal links, visitors will only read the home page then exit. Using SEO services Melbourne professionals can further help you in creating a web of links.
Structure of Your URL
The structure of your URL is also an important on-page SEO technique. When creating your URL, ensure that it contains keywords that your target audience will be searching for. While you do so, remember to strategically place the keywords. It also helps to have a shorter URL
Boosting your SEO starts by working on your website to increase its attractiveness. If on-page SEO defeats you, consider contracting the services of an SEO company Melbourne. These SEO services Melbourne are better equipped to handle your on-page SEO and improve organic traffic.