The marketing industry is all about results, and digital marketers need the right digital marketing strategies to dominate in 2019. The following are the top digital marketing trends for better results.
Improve Your Marketing Strategy with Google
In June 2018, the Google Marketing Platform consolidated Google tools to improve data sharing, data access, and collaboration. If you have a Google email address, you already have access to the Google marketing platform.
The new Google marketing platform will improve digital marketing. One noticeable omission is the widely used AdWords, replaced by Google Ads and Google Ad Manager. The new Google marketing suite has products that simplify digital marketing tasks such as:
• Optimise 360
• Analytics 360
• Google Tag Manager
• Data studio
• Surveys 360
• Search Tags
• Display and Video
Omnichannel marketing is an upgrade of traditional marketing and multichannel marketing. It allows sellers to view the buying experience through the eyes of the buyer, improving the customer experience across all platforms. With omnichannel marketing, marketers appreciate that customers use different mediums at different stages of the marketing funnel and use this knowledge to create a seamless shopping experience across all devices.
PPC Will Focus on Automation and Audiences
The new Google Ads interface will focus on audiences and automation. Marketers must move away from the keywords and create ads that focus on the audiences. Automation eliminates the repetitive tasks associated with digital marketing to concentrate on strategy and analysis.
Voice Search Will Make a Big Impact
Thanks to Google Assistant, Siri and Alexa, voice search is a reality. According to industry experts, 50% of searches will be voice searches by 2020. As a digital marketer, this is the right time to optimise your content for voice search to stay ahead of the competition.
Use Video Content
Video is a great digital marketing strategy that will keep growing in 2019. Video improves customer trust, boosts conversion rates and click-through rates, encourages social shares and increases customer loyalty. Use more video content in 2019 to build brand awareness, grow loyalty, influence consideration and drive action.
If you’re running an eCommerce store, you can use video chat instead of chatbots for fast and efficient customer service. With video chat, you can share the screen for visual instructions and solve technical issues for better customer experience.
Add User Generated Content and Live Streaming to Your Social Media Marketing Strategy
In 2019, user-generated content (testimonials, case studies, and Google My Business reviews), live streaming and video, will play a significant role to grow brand awareness and keep customers. Add these to your social media strategy to improve engagement, sharing, and conversions.
Use Email to Improve Customer Loyalty
Email marketing will be an effective strategy in 2019 and to get the benefits, digital marketers must:
• Create effective post-purchase emails to grow customer loyalty
• Generate abandoned cart emails that entice customers to buy
• Create reactivation emails that win back dormant subscribers
• Create welcome emails that generate interest
These digital marketing trends present the perfect opportunity for digital marketing agency to kick-start their 2019 marketing campaign.